From Frank's socials.
Non fate corsi per l'intelligenza artificiale
I corsi sull'AI hanno i giorni contati. I modelli migliorano, i trucchi diventano inutili. Ciò che conta davvero è ciò che l'AI non avrà...
March 19, 2026
They Finally Admitted It: Social Media Rewards Rage. Now What?
Musk confirmed what studies have been saying for years: social media algorithms exponentially reward content that generates anger. But the...
March 14, 2026
The three big illusions of making money online
Self-publishing, the creator economy, and guru courses: three myths busted with hard data. Reality is very different from what they tell...
March 13, 2026
Anthropic says no to the Pentagon: an unexpected plot twist
In an era where every Big Tech CEO caves to every pressure, Dario Amodei refuses to let Claude be used for mass surveillance and autonomous...
March 12, 2026
Will AI steal your job? Here's the real data
Anthropic published research on AI's real impact on employment. The results are more nuanced than the doomsayers scream — but there's one...
March 10, 2026
AI doesn't show the emperors naked. It shows us naked
Hundreds of millions of people will struggle to find work within ten years. If you only use free AI models, you have no idea what war...
March 8, 2026
AI spending is the largest in human history
The 2026 AI investment race surpasses any historical precedent. From the Moon to the Great Wall, nothing compares. And the consequences are...
March 5, 2026
My personal AI model ranking — March 2026
As a neural network developer since 2003 and an obsessive user, here's my updated ranking of the best AI models for every use case.
March 1, 2026
Cucinelli and the crumbling narrative: from saint to documentary
The Cucinelli case is a textbook example of group behaviorism: from the philosopher-entrepreneur narrative to the first cracks in the myth....
March 1, 2026
Cool story, but what are you fighting against? The secret of brand positioning
Being a 'nice guy' works in social life, much less in branding. Real positioning comes from what you give up, not what you promise.
February 26, 2026
How to spot a marketing fake guru: the warning signs
Direct response marketing, Al Ries, 'high-spenders,' magic niches: here are the red flags to identify who's selling you hot air in...
February 22, 2026
Double jeopardy hits small brand managers' brains too
Small brands aren't just disadvantaged by the market: often it's their managers' own brains sabotaging them, with their obsession for...
February 17, 2026
Khaby Lame and the illusion of replicable success
Success is always a positive black swan. The gurus who teach you the magic formula to achieve it don't understand exponential...
February 12, 2026
The Ryanair scandal and the first world problems getting out of hand
Ryanair drops paper tickets and LinkedIn loses its mind. But do you realize you're entrusting your life to a company that shoots you at 900...
February 11, 2026
Gen Z men are increasingly conservative: the data speaks clearly
Generation after generation, men are becoming more conservative. IPSOS data across 29 countries says so. Confirmed in Italy too. So now...
February 8, 2026
No, it's not the start of World War III. Stop it.
Putin, Trump, Xi Jinping: none of them wants nuclear war. Here's why, looking at facts and game theory, any World War III scenario is...
February 4, 2026
Jack Black, Apollo 13, and Lost in Translation: wild connections you didn't know
The system that saved the Apollo 13 astronauts was designed by Jack Black's mom. And Lost in Translation and Her tell the same marriage...
January 31, 2026
Males and females, nature and nurture: it's more complicated than you think
The link between nature and nurture is incredibly complex, and oversimplifying it is an insult. Socialization, hormones, endocrine...
January 27, 2026
Sexism and patriarchy are not the same thing: here's why it matters
We live in a sexist society, not a patriarchal one. It sounds like a nuance, but it's the difference between knowing where to work to...
January 23, 2026
Dubai: the dossier. 10 documented reasons why it's not the paradise they sell you
Modern slavery, thousands dead, zero freedom, money laundering, war crimes. Every claim backed by sources from HRW, Amnesty, FATF, OCCRP,...
January 18, 2026
Alfredo Sauce Doesn't Exist in Italy (And It Never Could)
No man, it doesn't exist here. Butter, heavy cream and cheese in a single pasta dish? In Italy they'd insult you for months.
July 21, 2025
How Do Europeans Feel About Elon Musk? An Italian Perspective
Here is my perspective from Europe, specifically Italy. There are two prevailing views, and neither is flattering.
February 13, 2025
Why Italy Isn't Considered a Great Country (And Why That's Wrong)
Italy is a cultural colossus that perceives itself as peripheral. Between historical conquests, American colonialism and excessive...
January 21, 2025
My unpopular opinions: thoughts against the grain
Cats with bells, children, work, money and power: unsolicited opinions nobody asked for but that might be worth hearing.
December 2, 2024
How Do Italians Respond When You Ask 'How Are You?'
The typical response is similar to any other Western country. But there's a uniquely Italian idiosyncrasy tied to our history as a...
November 5, 2024
Is Italy the Best Country If You're Lonely? Unfortunately, No
Unfortunately and reluctantly, no. The only livable place in Italy close to Western habits is northern Italy. And even there it's not easy.
November 3, 2024
Can you fix a destroyed reputation? Yes, and here is how
Rebuilding a destroyed reputation takes time, commitment, and strategy. Here are practical tips from a marketing professional on how to...
October 10, 2022
Do Italians Eat an Entire Pizza? Are You Crazy?
You must be crazy. We eat AT LEAST one whole pizza. And in Naples, a fried pizza as appetizer plus a regular one as main course.
October 10, 2022
Want to start a business? Brutally honest advice from someone who has been there
From direct experience with startups and entrepreneurs, the most important advice for those who want to go solo. Spoiler: criticism is...
September 15, 2022
Why dictators wear uniforms
Control, narcissism, power. If we all wear a uniform we're equal, but if only one of us wears one — different from all others — they're...
September 6, 2022
Why Domino's Pizza Failed in Italy (And What They Should Have Done)
I admit my fault, Your Honor: even though I'm Italian, I ate Domino's pizza three times. The problem wasn't bringing American pizza to...
August 30, 2022
How Do Italians Eat So Much Olive Oil?
Generally speaking, because we can. In Italy we have about 2 million olive trees and produce 6 million quintals of olive oil each year. The...
August 30, 2022
Why Young Italians Want to Leave (And Why It's Not That Simple)
The issue is far more complex than it's portrayed. From clientelism to saturated markets, from generational entitlement to the myth of...
May 4, 2022
What working in marketing is really like: the truth nobody tells you
A job that is not always difficult, but monstrously complex. From morning to night you never know what will happen. Here is what working in...
March 23, 2022
Why 80% of e-commerce businesses fail: the hidden costs nobody tells you
From the Shopify trap to the astronomical costs of digital marketing: why the vast majority of e-commerce businesses are destined to fail,...
February 19, 2022
Bitcoin Is Not Money: Why Crypto Is a Destructive Bubble
Every time Bitcoin crashes, I get the same question. And my answer is always the same: no intrinsic value, Dutch tulips 2.0, and a cult of...
January 9, 2022
Lockdown: Why It Was a Flawed Strategy (And the Data Proves It)
An analysis based on epistemology, complex systems, and statistics explains why lockdowns were incompatible with science and rational risk...
November 19, 2020
The 10 most common online business myths, debunked one by one
From the legend that anyone can become an online entrepreneur to the idea that funnels are the foundation of marketing: the most dangerous...
June 24, 2020
Why many men are intimidated by strong women
Not 'some': many. It's easier to win over an insecure woman, a smart woman is seen as unreachable, and narcissists take priority in the...
May 19, 2020
Antibiotic-resistant bacteria: the ticking time bomb of factory farming
Darwin, the evolution of species, and bayonets. 70-80% of antibiotics end up in livestock, and bacteria evolve. Here's why the next...
April 17, 2020
Italian SMEs and Lockdown: The Cure That Destroyed the Economic Fabric
From my SME observatory: why lockdowns devastated Italian small businesses more than the virus itself. An analysis from someone on the...
April 14, 2020
How to Tell When You're Being Manipulated: A Guide from Marketing
As a marketing and persuasion professional, I explain the mechanisms institutions and individuals use to manipulate us — and how to defend...
April 8, 2020
Where Was Everyone When We Needed to Question the Government on Covid?
95% of Italians agreed with the government. But where was the democratic debate? Where were the experts? An analysis of mass persuasion and...
March 30, 2020
Panzironi and health charlatans: why we all fall for them
It all seems incredible until you're in it. Why even the most rational people can fall into the traps of miracle healers when science has...
February 28, 2020
Cuba according to Frank: raw impressions and real travel advice
Just back from Cuba. Here's everything nobody tells you: from casas particulares to the real poverty, from Cuban people to the music that...
December 5, 2019
Famous vegans and vegetarians: a list that makes you think
From Leonardo da Vinci to Paul McCartney, from Nikola Tesla to Joaquin Phoenix. The list of famous vegetarians and vegans is enormous and...
June 10, 2019
The great passive income lie: 5 myths destroyed one by one
Books, affiliation, investments, network marketing, automated funnels: all the methods sold as "passive income" debunked by someone who...
June 2, 2019
What really happens in the working world after university
The end of the fun phase and the beginning of the real world. Hyenas and allies, office politics and humble pie: a survival guide for new...
May 31, 2019
Why people become vegetarian: every reason, from data to ethics
Yet another answer to this question, but this time with all the data. From pollution to antibiotic resistance, from world hunger to...
May 14, 2019
Nuclear Power in Italy: Why I'm Against It (With a Big 'But')
From black swans to non-existent fourth-generation reactors: an analysis spanning epistemology, finance, and risk management on nuclear...
May 14, 2019
Why the law doesn't regulate meat consumption: lobbies, ignorance, and thermodynamics
Laws are made by people. And the majority lacks scientific skills. That's why meat costs less than it should and nobody does anything about...
May 10, 2019
From omnivore to vegetarian in 8 weeks: a practical transition guide
A step-by-step guide for a painless, fun, and delicious transition from an omnivorous diet to a vegetarian one. With practical tips, brands...
April 26, 2019
What is the true meaning of life
Mountains have no meaning 'in themselves.' Neither does our life. The purpose of life is to search for a purpose, and self-referential...
April 9, 2019
Did the human brain develop thanks to meat? Science says the opposite
The theory that our brain developed thanks to meat consumption is pseudo-science. Data on primate biology and metabolic thermodynamics...
March 13, 2019
Is sugar really that bad for you? Enough dietary reductionism
Raging against sugar reveals linear thinking that doesn't consider broader cause-and-effect relationships. A critical analysis of the four...
February 17, 2019
The Monty Hall Problem: The Gap Between IQ and Real Intelligence
The famous three-door paradox measures IQ, not intelligence. An analysis using Monty Hall as a Trojan horse to reason about the limits of...
February 9, 2019
The Islamic Veil: An Honest Reflection Between Anthropology and Humility
It's easy to judge the veil. But there's a world out there we don't understand. An analysis that tries to escape the Eurocentric bubble...
December 30, 2018
Tips for public speaking
Steve Jobs prepared for weeks, and you're not Steve Jobs. Practical and brutal advice for anyone who has to get on stage and doesn't want...
December 26, 2018
Does eating meat really harm you? The numbers speak clearly
Enough relativism on topics where evidence has been clear for decades. Just because we've done something since childhood doesn't make it...
December 12, 2018
Why vegans and vegetarians are criticized: the social psychology of food
The answer is not simple and involves social psychology, cultural identity, and cognitive dissonance. Food is not what people naively...
April 4, 2018
Where the fear of showing emotions comes from
For us males it's socialization: fathers, movies, friends teach us that emotions are feminine. But the real problem is noise: if everything...
December 26, 2017
Why we are drawn to the unreachable
The attraction to the impossible is the prime mover of our species: from evolution to the hero's journey, from Star Trek to Leopardi's...
December 21, 2017
Buy or Rent? The Rational Analysis Nobody Does
In 90% of cases, buying a house makes no financial sense. The myths about real estate tell us otherwise, but rationality doesn't bend. Here...
October 3, 2017