If you've worked in fashion for a long time, you know perfectly well that the Cucinelli-philosopher narrative wasn't exactly 100% realistic. You all know the details.
Dissonant signals reached the public: first with the sexism of choosing his daughters' husbands to run the company, with zero meritocracy in looking beyond the family fireplace; then with the speculation fund that listed various reasons to short the stock. All stuff that was hidden or forgotten because confirmation bias doesn't allow for gradual doubt: you're either a saint or a devil. Which is why the difference between the average person and the scientist is simply called Bayesian reasoning.
With the incredible delusion of a self-made documentary and the testimonies from former employees collected by Lucarelli, is it possible that the famous mental switch from Angel to Demon is now activating in many people's minds?
Or will it take a bit more?
In any case, it's always thrilling to watch the masses flip polarity when studying and applying this stuff is your job. Pure group behaviorism in action. Awesome.
