From Frank's socials.
They Finally Admitted It: Social Media Rewards Rage. Now What?
Musk confirmed what studies have been saying for years: social media algorithms exponentially reward content that generates anger. But the...
March 14, 2026
Cucinelli and the crumbling narrative: from saint to documentary
The Cucinelli case is a textbook example of group behaviorism: from the philosopher-entrepreneur narrative to the first cracks in the myth....
March 1, 2026
Cool story, but what are you fighting against? The secret of brand positioning
Being a 'nice guy' works in social life, much less in branding. Real positioning comes from what you give up, not what you promise.
February 26, 2026
How to spot a marketing fake guru: the warning signs
Direct response marketing, Al Ries, 'high-spenders,' magic niches: here are the red flags to identify who's selling you hot air in...
February 22, 2026
Double jeopardy hits small brand managers' brains too
Small brands aren't just disadvantaged by the market: often it's their managers' own brains sabotaging them, with their obsession for...
February 17, 2026
Khaby Lame and the illusion of replicable success
Success is always a positive black swan. The gurus who teach you the magic formula to achieve it don't understand exponential...
February 12, 2026
Can you fix a destroyed reputation? Yes, and here is how
Rebuilding a destroyed reputation takes time, commitment, and strategy. Here are practical tips from a marketing professional on how to...
October 10, 2022
What working in marketing is really like: the truth nobody tells you
A job that is not always difficult, but monstrously complex. From morning to night you never know what will happen. Here is what working in...
March 23, 2022
Why 80% of e-commerce businesses fail: the hidden costs nobody tells you
From the Shopify trap to the astronomical costs of digital marketing: why the vast majority of e-commerce businesses are destined to fail,...
February 19, 2022
The 10 most common online business myths, debunked one by one
From the legend that anyone can become an online entrepreneur to the idea that funnels are the foundation of marketing: the most dangerous...
June 24, 2020
The great passive income lie: 5 myths destroyed one by one
Books, affiliation, investments, network marketing, automated funnels: all the methods sold as "passive income" debunked by someone who...
June 2, 2019