A ton of them. Almost all ideas about online business are based on lies. Here are the most famous and false myths, debunked one by one.
1. Anyone can become an online entrepreneur
Absolutely not. It is like saying anyone can design Ikea furniture. You need competence, experience, capital, and a stress tolerance that very few people have.
2. You can start a brand with little money if you target a niche
Not a chance. Creating a brand requires a lot of money, and niches are a terrible strategy for almost all markets, unless they are numerically prosperous niches in a positive trend.
3. You can easily make money with affiliate marketing
Sure, but what they do not tell you is the return on advertising spend, or ROAS. If you invest a hundred thousand euros, you are a success case if you get a few thousand back.
4. Digital marketing is the future
No, digital marketing is a branch of marketing that is 20 years old and now business as usual. Nobody knows what the marketing of the future will be.
5. Online advertising is cheap
Sure. Online advertising costs have reached astronomical figures to achieve what cost a third five years ago.
6. Working with Google Ads is easy
Sure. Go ahead and crash. I will bring the popcorn.
7. Ugly landing pages with walls of text work great
Is that why Americans — famously clueless about marketing — pay thousands for visually stunning landing pages?
8. Famous Italian copywriting experts make people a lot of money
At best they have ghost writers, at worst they have been in the profession for only a few years and know only ancient techniques. They are certainly not making anyone particular money. Everyone in the industry knows this.
9. Funnels are necessary and the foundation of marketing
Sure, if you generate revenues of at least many tens of millions of euros. Otherwise you are playing against statistics and hurting yourself badly because you are forcing the market according to your own ideas.
10. Email is dead, TV is dead, radio is dead
Ok. Remind me how much revenue your Instagram fans are generating?
In general, in online business there is "mass perception" and industry perception. The incredible thing is that they are often polar opposites.
