From Frank's socials.
Via negativa: success is not replicable, failure is
Success recipes are Hollywood fiction. Failure patterns, instead, are stable, replicable, everywhere. Why studying what NOT to do is far...
April 25, 2026
Against the startup spirit: why you don't throw away the cursus honorum
"Merit doesn't count, only attitude does" is the credo of fluff-gurus. False as Judas. Cursus honorum is the most robust heuristic we have....
April 22, 2026
The healthy role of AI in 2026: buffer toward humans, never substitute
AI can be extraordinary if it lowers friction toward the professionals you need. It becomes dangerous if it becomes a surrogate. The...
April 19, 2026
In-house marketing in 2026 is dumb (unless you bill tens of millions)
An internal team costs 5x an agency, you never saturate it, and you almost never spend the literature-standard 10% of revenue. It's...
April 16, 2026
Alien civilisations 300,000 years ahead: how likely really?
The Drake formula is a sample of one — statistically useless. Five cosmological, thermodynamic and energy reasons why we're probably alone.
April 7, 2026
What's the point of living if we'll all end up in a coffin?
Meaning doesn't lie in the destination, but in the journey. Finiteness gives value to a sunset, to a hug. Camus was right: one must imagine...
April 1, 2026