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Don't chase passions: find your enzymatic competitive advantage
Business Career

Don't chase passions: find your enzymatic competitive advantage

April 9, 20264 min read

TL;DR — Your right job isn't the one you love most. It's the specific manure you can digest better than others. Everyone loves the good stuff; few are built to process the ingrate things you were born to digest. The question isn't "what do I love?" but "what's my enzymatic competitive advantage?". Here's the view from the trenches.

Your job should literally be the manure you can eat, not the dish you like most. Everyone loves the good and beautiful things; few are built to swallow and digest exactly the mess you were born to digest.

You think not everyone would want to be rockstars or millionaire football players? Everyone. But how many have a stomach built to process — for YEARS — hours of daily training, endless tours, infinite hours with people dumber than drink coasters, and very little hope of making it? Few. Very few. Some of those few become famous and rich. Some. Most fall along the way — not because they lacked talent, but because that specific grind wasn't theirs.

The enzymatic metaphor

The human body produces specific enzymes to digest specific foods. A lactose intolerant can't drink a cappuccino even if they love it. A coeliac can't eat pasta even growing up in Puglia. The enzymes you're missing, willpower doesn't provide.

The job market works the same way. Some people digest the pressure of public speaking well. Others digest well the solitude of 60 hours in front of a code terminal. Others digest well the specific manure of sales: being ignored, falling on the ground, getting up, starting again, every day for years.

It's not about passion. It's about stomach.

My direct experience

For various reasons I'm back doing sales for my agency like in the early days. And I don't enjoy it either. It's exhausting, ungrateful, humiliating at times. Yet I'm rather good at it compared to many people I've tested over the years — people much more skilled than me on paper.

I'm probably only good at selling certain things. But selling in general is a hard job, especially for someone introverted like me. And yet I do it. A lot. My conversion rate is almost ridiculous.

No one enjoys selling. It means always having energy to give people, listening carefully, processing ideas quickly, resolving objections before they arrive. It wears you out. Yet it's a grind that in my field I can digest.

What you concretely need to do

You need to try many jobs. Many. Until you find what can be your equivalent of unclogging pipes — but for some reason you do it better than others, and above all you can keep doing it long-term.

Three criteria to recognise it:

The problem with "follow your passion"

"Follow your passion" is the most common and most damaging advice of my generation. It has created masses of people who chased what they loved and discovered after 10 years they weren't even in the top 10% of their industry — and therefore weren't paid much at all.

Passion is free. The enzymatic stomach is rare. That's why the market pays the second.

This doesn't mean passion is useless. It means it's insufficient. You need to add the enzymatic factor: among the things you like to do, which ones can you do better than others and longer than others? That is your real competitive advantage.

Conclusion

Don't chase (only) your passions. Chase your enzymatic competitive advantage in digesting a specific grind better than others.

It will give you great joy over time. I promise you. Not because that job will become pleasant — it often never does — but because the result of doing well, systematically, something others can't stand, will come back to you in money, professional respect, and the quiet satisfaction of having found your place in the system.

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